Is it fair!

Have you ever wondered why candy and snacks are placed close to market cash registers? or Why the retail prices are often expressed as “odd prices”: a little less than a round number, e.g. $19.99 or £2.98? Read on and you might get a clearer picture.

Decision Fatigue:
Decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long session of decision-making. For instance, Decision fatigue may also lead to consumers making poor choices with their purchases.

So in the case of my first question, A shopper would have made few decision by the time he/she approaches cash register. So the whole plan is to trick the consumer into buying something he/she may not need.

Psychological pricing:
Psychological pricing or price ending is a marketing practice based on the theory that certain prices have a psychological impact. The retail prices are often expressed as “odd prices”: a little less than a round number, e.g. $19.99 or £2.98 or Rs. 99. The theory is this drives demand greater than would be expected if consumers were perfectly rational.

In simpler words demands for a product would be higher if it is priced at Rs. 99 rather than Rs. 100.

Psychological pricing

Product placement:
Product placement is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured.

Seen a lot of these in movies.

Blade Runner: Coke Ad

Evolution: Head & Shoulders

It looks like advertisement agencies have got lots of theories on how to sell stuff. Am not very sure how efficient these are. I have seen Decision Fatigue not just in markets but in normal jobs too. I am not really sure whether “Psychological pricing” or “Product placement” are good at attracting people into purchasing things.

Lastly is it fair to trick people into purchasing things?

All the definitions are from wikipedia.

Bing and Google

I read an article by Simon Mackie, the article is 10 Simple Google Search Tricks. It is a must read. It makes life much easier for guys looking for stuff on-line.

I took 9 out of the 10 tricks explained by Simon and tried it on Bing search engine. I just wanted to see how similarly or differently does Google search engine and Bing search engine handles the search queries. Staying honest to the original post I will only use the topics of the original post. To read more about the topics you would have to visit the original post.

Let’s start the fight!!!!!!!!!

1. Use the “site:” operator to limit searches to a particular site.
Google and Bing

2. Use Google as a spelling aid.
Google and Bing

3. Use Google as a calculator.
Google and Bing

4. Find out what time it is anywhere in the world.
Google and Bing

5. Get quick currency conversions.
Google and Bing

6. Use the OR operator.
Google and Bing

7. Exclude specific terms with the – operator.
Google and Bing

8. Search for specific document types.
Google and Bing

9. Search within numerical ranges using the .. operator.
Google and Bing

For Bing to beat Google, Bing has to provide all the features Google supports so that it is easier for people to migrate to Bing. And from the looks of it, Bing has to do some catching up.

World cup soothsayers

This world cup has been surprising thanks to ‘Paul’ the octopus. But fortunately he is not the only one trying his luck with Football world cup. I was browsing through the web and came across other animals and also a bird predicting the results of the final and third place play off. I have made a list here

1. ‘Paul’ the octopus

Paul

Born in England, Weymouth to be precise and he moved from the town’s Sea Life Park in 2006 to Germany. He is loved by few and hated by few others(mainly Argentinians). He currently hold a 6-0 record. With results of two predictions yet to be verified. He predicts Spain is going to win the world cup.

2. ‘Mani’ the parakeet

Mani with M Muniyappan

Mani the parakeet (or parrot as we know them in India) is an astrologer’s assistant in Singapore’s Little India and has become quite the local celebrity when he correctly predicted the outcome of the quarterfinal ties as well as the semifinals. He predicts Holland is going to win the world cup.

3. ‘Harry’ the crocodile

Supposed to be Harry. Am not sure.

Harry, a 700-kg crocodile living in a Darwin crocodile park on Saturday backed Paul the octopus in picking Spain to win the World Cup. The crocodile took less than a minute to decide and launch itself out of the water to eat a chicken dangling under a Spanish flag rather than one hanging from a Dutch flag.

Mick Burns, owner of Crocosaurus Cove, told the Northern Territory News he got the idea from watching Paul, an octopus in Germany that has successfully picked the result of every German game in the World Cup.

Paul also predicted Spain to beat the Netherlands in Sunday’s final.

But Harry’s betting style is different. The crocodile thrashed around for some time to wrest the chicken from the line bearing the Spanish flag.

“That means it’s going to be a close and aggressive game with a 1-0 result for Spain,” Burns said.

4. My turn
Finally it is my turn to predict the result. I believe in the fact that History repeats itself, my prediction is very simple if Germany wins the 3rd place play-offs Spain is going to win the world cup and if Uruguay wins the 3rd place play-offs Holland is going to win the cup. I hope Holland wins the cup. To back by weird theory I have these stats of the last 4 world cups

1. 1994 FIFA World Cup
2. 1998 FIFA World Cup
3. 2002 FIFA World Cup
4. 2006 FIFA World Cup

Last time this theory had failed was in 1990.

Phrases – The origin

Many times in our regular conversation we use phrases. In grammar, a phrase is a group of words functioning as a single unit in the syntax of a sentence.

Lets take a look at few of the phrases, their meanings and the origin of the phrase.

1. A knight in shining Armour

A knight in shining Armour


Meaning

A person, usually a man, who comes to the aid of another, usually a woman, in a gallant and courteous manner.

Origin
The reality behind that imagery is dubious and no doubt owes much to the work of those Victorian novelists and painters who were captivated by the chivalrous ideal of an imagined court of Camelot. Nevertheless, knights did wear Armour, and that worn by royalty and the high nobility was highly polished and did in fact gleam and shine.

2. All at sea

Meaning

In a state of confusion and disorder.

Origin

This is an extension of the nautical phrase ‘at sea’. It dates from the days of sail when accurate navigational aids weren’t available. Any ship that was out of sight of land was in an uncertain position and in danger of becoming lost.


3. All that glitters is not gold

All That Glitters is Not Gold


Meaning

A showy article may not necessarily be valuable.

Origin

The original form of this phrase was ‘all that glisters is not gold’. The ‘glitters’ version of the phrase long ago superseded the original and is now almost universally used.

4. Not for all the tea in China

Meaning

Not at any price.

Origin

This phrase originated around the late 19th/early 20th centuries and derives from the fact that China was well-known to produce tea in huge quantities. That’s still the case and China now accounts for around a quarter of the world’s production of tea. So, to decline the offer to do something ‘for all the tea in China’ is to be determined not to do it, whatever inducement is offered.


5. Baker’s dozen

Meaning

Thirteen or, more rarely, fourteen.

Bakers Dozen


Origin

It’s widely believed that this phrase originated from the practice of medieval English bakers giving an extra loaf when selling a dozen in order to avoid being penalized for selling short weight. This is an attractive story and, unlike many that inhabit the folk memory, it appears to be substantially true. We can say a little more to flesh out that derivation though.

The practice appears to have originated several centuries before the phrase. England has a long history of regulation of trade and bakers were regulated by a trade guild called The Worshipful Company of Bakers, which dates back to at least the reign of Henry II (1154-89). The law that caused bakers to be so wary was the Assize of Bread and Ale. In 1266, Henry III revived an ancient statute that regulated the price of bread according to the price of wheat. Bakers or brewers who gave short measure could be fined, pilloried or flogged.

6. Cold shoulder

Meaning

A display of coldness or indifference, intended to wound.

Origin

The origin of this expression which is often repeated is that visitors to a house who were welcome were given a hot meal but those who weren’t were offered only ‘ cold shoulder of mutton’.

7. Fools’ gold
Meaning
The name given to iron pyrites, which looks a little like gold but is worthless.

Origin

Martin Frobisher returned to England from a voyage to find the North West Passage in 1576 with a cargo of this supposed ‘gold mineral’.

The term has come to denote any apparent treasure trove that turns out to be worthless.

8. Double cross

Meaning

An act of treachery, perpetrated on a previous partner in a deceit.

Origin
The term ‘double-cross’ has been used in various contexts for many centuries, usually as a straightforward reference to the shape of two crosses, as in the architectural design of cathedrals for example. That meaning is unrelated to the current figurative ‘cheating’ usage of ‘double cross’, which dates only from the late 18th century.

To find the origin of the expression ‘double cross’ as it is now used, we need to look first at one of the many meanings of the noun ‘cross’. From the mid 1700s, a ‘cross’ was a transaction that wasn’t ‘square’, i.e. not honest and fair. You might expect that a ‘double cross’ was a deceit in which two parties colluded in a swindle and one of them later goes back on the arrangement, crossing both the original punters and his erstwhile partner in crime. T

9. Hasta la vista

Meaning

Terminator

Translated from the Spanish – ‘see you later’.

Origin
This phrase has of course been in everyday use in Spanish-speaking countries for some time.

‘Hasta la vista, baby’ came to the wider attention of the English-speaking world via the 1991 film Terminator 2: Judgment Day, which was written by James Cameron and William Wisher Jr.

10. Necessity is the mother of invention

Meaning

Difficult situations inspire ingenious solutions.

Origin

The author of this proverbial saying isn’t known. It is sometimes ascribed to Plato, although no version of it can be found in his works. It was known in England, although at that point in Latin rather than English, by the 16th century.

11. The pen is mightier than the sword

Meaning

Literal meaning.

Origin
‘The pen is mightier than the sword’ was coined by Edward Bulwer-Lytton in for his play Richelieu; Or the Conspiracy, 1839:

12. Read between the lines

Meaning

Discern a meaning which isn’t made obvious or explicit.

Origin

This expression derives from a simple form of cryptography, in which a hidden meaning was conveyed by secreting it between lines of text. It originated in the mid 19th century and soon became used to refer to the deciphering of any coded or unclear form of communication, whether written or not. For example, one might say “She said she was happy to go to the party but didn’t seem concerned when it was canceled. Reading between the lines, I don’t think she wanted to go in the first place”.

13. Every cloud has a silver lining

Meaning

Every bad situation has some good aspect to it. This proverb is usually said as an encouragement to a person who is overcome by some difficulty and is unable to see any positive way forward.

Origin
John Milton coined the phrase ‘silver lining’ in Comus: A Mask Presented at Ludlow Castle, 1634.

Feel free to add to this.